Slacktory

wetlook porn on YouTube

A beautiful blonde wearing a red blazer, a black mini-skirt with dark L’Eggs underneath, a golden brooch, and white blouse walks up to the side of a pool near the stairs. Slowly she descends, fully clothed, into the water until she is fully submerged. She rises out of the water, all of her nice business wear soaking wet and ruined, and begins to swim around playfully.

If this scenario is something you find arousing, you might have developed an affinity for a niche fetish known as ‘wetlook.’ It looks like this (warning: it’s pretty unsexy for non-aficianados):

Prefer men? Watch this guy ruin his suit:

In the Supreme Court Case Jackobellis vs. Ohio, Justice Potter Stewart used the now famous argument “I know it when I see it” as the primary test of whether or not material could be legally considered obscene. Wetlook, as well as a handful of other fetish content such as blueberry inflation and crushing, poses a paradox. While what you are looking at is undeniably a type of pornography, nothing about the content itself is in violation of the terms most communities use to flag obscene content. Even if the male gaze oozes out of every frame and smooth jazz plays in the background, the subjects remain clothed and rarely engage in human contact. These videos get to live out in the open next to teen vloggers and the ever-growing number of original online comedy series, an element that simultaneously gives the videos credit in the straight world while further distinguishing them as oddball digital media artifacts.

Dirk and Zoe

Dirk and Zoe

I talked to Dirk Hooper, fetish photographer and co-host of The Fetish Show (He signs off his emails with ‘Dream hard,” which is very inspirational!), about the possible market for the videos. “A very mainstream version of wetlook fetish,” he says, “would be a wet t-shirt contest. However, many people who have this fetish might be just as aroused by people wearing clothes that you can’t see through.

“Wetlook is a highly specialized fetish and from a cursory look around the internet I’d say that the big companies are not creating a lot of wetlook porn. That means the audience for wetlook is likely small, but highly dedicated… I know someone who produced bare bones videos of clothed women smoking that made a small fortune because he produced fetish content that was marketed to a segment of the worldwide audience that was not being served otherwise.”

The economic models for monetizing the wetlook experience seems to fall in line with Hooper’s theory. One of the top Google results for the term is wetlookhunter.com, a proprietary site that charges about ten dollars a pop for various photo sets of fully clothed women dousing themselves with water. The site includes narratives with each downloadable set, narratives that often focus on the lives of the women featured and how they were seduced into ruining their fine clothes by getting into a tub, shower, or pool:

She is 22 years old and she studies medicine, hopefully she will be a good doctor one day… And the whole crew wished to her to be as good doctor as her performance was in our bath tub… Her hobby (one of them) is bungee jumping… so as you can imagine for a girl like her my proposal to come with me and shower herself in a bath tub filled with water WITH ALL HER CLOTHES ONE [sic] was just another THING she just had to experience. And that is the truth… she did not thought about it much and said YES.

The site redefines the ‘good girl gone bad’ narrative in a way that seems less sexually naughty, and more just irresponsible to your wardrobe.

So should you quit your day job and look to strike it rich posing fully clothed in bathtubs? Is this the ticket to getting quick internet cash through porn while retaining clothed dignity? Maybe you just want to transition your career as a big name in blueberry inflation videos to something that requires less specialized gear? For a performer, wetlook is not where you’ll find the big money. Hooper estimates that the average performer makes about $200 a shoot if employed in the states and a fraction of that if filmed in any of the Eastern European hubs for porn production (wetlookhunter.com is registered to a company based in Scottsdale, AZ, but doesn’t disclose the location of the shoots). When compared to the standard rates for hardcore fetish models set by kink.com, rates ranging anywhere from $500 to $1300 a scene for their non-marquee talent, it’s difficult to imagine most wetlook models making rent off their fees unless they expand their fetish repertoire.

But for those interested in getting involved purely for the artistry of genre, go ahead and throw a fully clothed pool party! It could be fun? I guess?

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