HireKevin Applebee's Restaurant with Kevin Matuszak

Facebook is topping all our news feeds with obnoxious brand posts, while hiding updates from pages we actually liked. Clicking to hide the post leaves me feeling impotent. My colleague Henry likes to leave stupid comments on these promoted posts, punishing the brands for so desperately chasing his likes.

It looks like Kevin Matuszak is doing that, but on a grand scale. He’s begging Applebee’s to hire him, in a Facebook comment thread that’s gotten 182 comments and 265 likes. And whoever runs the Applebee’s Facebook page has been responding every now and then, checking on his progress — and then helping him along. They’re trying to turn it into a publicity stunt. A very silly, stupid, actually-fun publicity stunt.

On Monday, Kevin wrote on the Applebee’s Facebook timeline: “hi, can I work for you?” They replied, “Check if your local Applebee’s is hiring!”

But Kevin said he wanted a job at corporate. And he kept bugging them. With updates like these:


He got a lot of support, and screwed with people who took him seriously:


And Applebee’s kept responding:


Applebee’s even tweeted out about the #HireKevin campaign, linking to a half-assed video remix he made:

This encouragement has blown up the #HireKevin tag. Kevin himself has obviously participated.

It seems like Kevin has a slim chance of actually getting some sort of gig out of this, thanks to the hunger a brand like Applebee’s has for “organic” customer interaction and “viral” marketing. But today Kevin has been escalating the crazy.

I imagine he’s keeping the Applebee’s marketing team on edge, as they wonder if further endorsement could force them to deal with an off-brand maverick.

Think he’s got a chance?

Thanks to Virgil Texas for showing us the #HireKevin movement. He’s the real hero here.

UPDATE: There is now an anthem for the #HireKevin movement, by Nicholas Dobrowolski.

UPDATE 2, 12/4/12: Kevin got the people of Philadelphia to endorse him on camera.

  • mr. applebee.

    this is not a joke! laugh all you want

  • Mark Wahlberg


  • Katy Perry

    I had a 2 for $20 (because of Kevin) and I liked it. The taste of it was fan-tast-ic.

  • Morgan Freeman

    If you #HIREKEVIN, i’d like to get in touch with you about doing some voice over work on your commercials. Free of charge of course.

  • Taylor Swift

    Are you ever going to #HIREKEVIN ? Like, EVER?

  • Lindsay Lohan

    This marketing campaign makes me want to get my life back together… brb, tweeting #HIREKEVIN while driving and putting on makeup. #multitasking.

  • Adorable E-Trade Baby

    I’d put my stock in Kevin, and i’m basically a child prodigy.

  • Donald Trump

    If you #HIREKEVIN, i’ll have to change my catch phrase to YOU’RE HIRED. I think a positive change is good for me, my hair can’t take the stress.

  • Whitney Cummings

    Not hiring Kevin would be the second worse news i’ve ever heard, right behind NBC bringing my flop hit “Whitney” back.

  • Pluto

    I know what it feels to be part of something special, but I lost focus and now it’s all just a little out of reach. #HIREKEVIN and let him reach for the stars. Maybe one day he’ll grab me. #Applebee’sPluto

  • Jesus

    Kevin, a spawn of my seed. I’d make more men like him if Applebee’s followed the path. Think of a world made up of a wealth of Kevin. There’s be no sin.

  • Barack Obama

    This is the American Dream and the resolve of our nation’s great people at work. I fully support the #HireKevin movement. Enjoy this song as well:

  • Kurbs Consulting

    This is brilliant, I must say. If Applebee’s doesn’t hire him, some other company will definitely jump on this.

  • Patrick Coyne


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