Bodyform Facebook response

You guys you guys you guys you’ve already seen this right? This video is still in that magical phase where the YouTube view count is 301 but there are a thousand likes, so you know by the end of the week it’ll have a million views. Because this, like Dollar Shave Club, is one of those “clever viral video ads” that manages to actually be clever even without the “…for a commercial” handicap.

This is a response by Bodyform, a European maxi pad brand, to a pretty cute and hugely popular comment on their Facebook page. It is smart, playful, and decently honest (disclosure: I’ve never had a period).

Dear every company ever, please do your “social engagement” like this, by which I mean please magically have a sharp sense of humor that still falls neatly within your brand guidelines.

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