Slacktory

Man carrying rock

As we’ve noted, bloggers love to say “unless you’ve been under a rock.” Unlike typical journalists, bloggers are afraid of recapping basic info, because long-time readers will accuse them of being naive and disrespecting their intelligence.

Bloggers also tend to think everyone in the world is following rumors about the iPhone 5 as closely as they are.

I searched 12 top blogs for “under a rock” (adding “-Franco” to avoid false positives from 127 Hours), then graphed the results.

Thanks to our constant mockery of the phrase, Slacktory’s rating is 1.41%, far above everyone else.

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